Conference Organizer:
iKS-Consulting Agency
www.iks-consulting.ru
+7 (495) 505-1050, 604-4888
MEDIA SPONSOR:
Media Partner:
Some comments of participants in the International Conference High-Tech Marketing (Kiyv, 30th September 2008):
Thank you for this wonderful opportunity to attend this year's event. I was very impressed with the organizational side as well as the selection of the Speakers. Ivo Saluoks, Member of the Board, Norby Telecom (Estonia)
Thank you very much for the excellent opportunity given, excellent experience and hospitality. I really enjoyed my stay in Kiev. Elena Gligorovska, Market Development Manager, Cosmofon, FYROM (Macedonia)
Thanks for all the hospitality in Kiev. It was great to be part of the conference. Ivan Skender, Director, Product Development, T-Com Croatia (DT Group), Croatia
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Program of the Conference 2008 Draft Agenda of the International Conference High-Tech Marketing
"Russian High-Tech Marketers Summit"
18th March 2009
Moscow - Hotel "Novotel Moscow Center" - Conference-Hall "Paris"
Key presentations from Expert Speakers Including:
- S.V.Nazarov, Vice-President in Marketing, COMSTAR-OTS (Moscow)
- Bart Staelens, Strategy and Marketing Director, Orange Business Services, Russia&CIS
- Tatiana Tolmacheva, Managing Partner, iKS-Consulting (Moscow)
- Dmitry Bagdasaryan, Chief Marketing Officer, Stream-TV (Moscow)
- Mikhail Vorobyev, Deputy General Director on Commerce, ER-Telecom (Perm, Russia)
- Vadim Van'kov, Marketing Director, AKADO Telecom (Moscow)
Moderator of Panel Discussion:
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09:00-09.30
09:30-09:40 |
Registration. Welcome Coffee
Opening Remarks. Welcome Address |
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Plenary 1: INTRODUCTION TO HIGH-TECH MARKETING |
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09:40-10:05
Case
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Case: COMSTAR-OTS
- S.V.Nazarov, Vice-President in Marketing, COMSTAR-OTS (Moscow)
Q&A |
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10:10-10:30
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Tendencies of Telecom and IT-market development defining requirements im marketing specialization
- Tatiana Tolmacheva, Managing Partner, iKS-Consulting (Moscow)
Q&A |
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10:35-10:55
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High-Tech marketing - a tribute to fashion or need of time? What distinguishes high-tech marketing from general marketing
- Dmitry Bagdasaryan, Chief Marketing Officer, Stream-TV (Moscow)
Q&A |
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11:00-11:30
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Coffee-Break
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Plenary 2: NEW MARKET CHALLENGES OR HIGH-TECH MARKETING IN ACTION |
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11:30-13:10
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Session 1: Experience of Successful strategies Oriented to High-Tech B2C Market |
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11:30-11:50
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Influence of technological environment and its development on competitiveness and business-models
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11:50-12:10
Case
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Case of ER-Telecom
- M.V.Vorobyev, Deputy General Director on Commerce, ER-Telecom (Perm, Russia)
Q&A |
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12:15-12:35
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Case of a mobile operator "Development strategy on mature high-tech markets"
Q&A |
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12:40-13:00
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Case "Strategy of entering new markets"
Q&A |
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13:05-13:25
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Case "Strategy based on consumer preference applied to high-tech markets"
Q&A |
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13:30-14:00
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Luncn
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14:00-16:00 |
Session 2: Experience of Successful strategies Oriented to High-Tech B2B market |
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14:00-14:20
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Case "Communication strategies od creating a demand for high-tech services on corporate market" |
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14:20-14:40
Case
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ÀÊÀDÎ Telecom
- Vadim Van'kov, Marketing Director, AKADO Telecom (Moscow)
Q&A |
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14:45-15:05
Case
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Orange Business Structure Strategic Shift
- Orange Business Services strategic shift in 2005-2010. Fatcs and figures of the success
- High-tech field successful story illustrating the shift
- Orange Russia implementation strategy in the Russian market
Bart Staelens, Strategy and Marketing Director, Orange Business Services, Russia&CIS
Q&A |
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15:10-15:30
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Case "Methods of stimulating corporate customers' demand for telecommunication services in the face of economic downturn"
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15:30-15:50
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Case "New marketing strategies on ICI-market"
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15:50-16:10
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Case "FMC on corporate market"
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16:10-16:40
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Coffee-Break
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| 16:40-17:40 |
Panel Discussion
Russian High-Tech Market in 2009: effectiveness vs using a sledge hammer to crack a nut. Instruments, analysis, tendencies |
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Moderator |
- Eugene Danilov, Director, Public Relations&Communications Department, Microsoft (Moscow)
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17:40-18:00 |
Close of the Summit. Rewarding for Nominations |
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Participation in the conference: |
Price* in Rub, VAT including |
- Registration: prior to 18.01.09
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12 600,00 |
- Registration: after 18.01.09
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14 000,00 |
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for the 2nd delegate
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10% discount |
* The registration fee includes: conference materials, 3 coffee-breaks, lunch.
* Hotel accommodation and travel costs are not included in the registration fee.
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